16th June 2023

Yeovil Town Football Club are delighted to announce plans to evolve our identity. 

In this exciting new era for Yeovil Town, we aim to proactively progress the club in all areas, both on and off the pitch, with the football club’s identity being one of the areas we are looking to improve. 

Our current identity was designed over 50 years ago and has served us well over the years, but in the modern-day era in which we live, our badge and brand need to evolve and meet and exceed the high standards we set ourselves. 

This process will involve the evolution of the club’s badge and overall branding, which will be prominent around Huish Park and across our many outlets. 

All at Yeovil Town are extremely aware of the passion and love supporters hold towards the club, and we want you involved in this process. 

Below is a link to a survey asking several questions regarding Yeovil Town’s identity and your feelings toward the club’s image. This survey will help us gauge the opinions of our supporters and help ensure that a new identity is inspired by the history and traditions of our football club and the voices of our loyal fans. 

We assure you all that all opinions from our supporters will be treated with the utmost respect throughout the club’s rebranding; supporter consultation is and will remain a key component of this process. 

The survey will be open for three weeks, closing on July 9th, 2023. 

To take part in the survey, click HERE

In addition to the fan survey, the club will also host fan listening sessions, in which supporters will be invited to talk about the football club and its identity. Details of these fan-listening sessions will be announced shortly.

If you have any further questions on the matter, please email info@ytfc.net.