With the hope to attract a new generation of supporters to the club and raise money for the Football League's official charity, they launched the ‘Glovers Go Pop!’ campaign.
Auditions were held in early December and although only 17 people attended, the standard of talent was so high that it fell to the judging panel headed up by Gary Johnson to whittle down the hopefuls to the final lineup.
Since then, four very talented young ladies have been put through their paces by a team of industry professionals who the girls vocally and physically during intensive bootcamps in Bristol and London.
This weekend before kick-off at the Yeovil Town versus Leeds home match; Lisa, Nicola, Danie & Molly aka ‘Viva Pitch’ will be unveiled to the crowds at Huish Park as Yeovil Town FC’s very own girl group.
As the first ever girl group created for the Football League, Viva Pitch are leading the way for English sport showcasing the nations love of football, on and off the pitch. The controversial new group has already achieved media attention from press, radio and TV around the world and their domination of the headlines looks set to continue over the next 3 months.
Acting as new age cheerleaders at Yeovil Town FC home matches, Viva Pitch will also be touring the UK performing at stadiums, schools, universities, nightclubs and events promoting their debut single ‘Running’ which is raising money for Prostate Cancer UK, the Football League’s official charity.
A spokesperson for the project said: “What has been achieved so far with this project in just two months since we first started auditions is incredible. The four girls who make up Viva Pitch have worked so hard, completely for free to ensure that the group launches with a fantastic song that is competitive with the rest of the tracks in the charts. Their on-pitch performance this weekend will be a fantastic launch for the girls as they prepare to promote Yeovil Town FC across the UK and beyond.”
‘Running’ is available to pre-order from iTunes now with the official release date set for late spring. Organisers have exciting plans for the group and will be working with a number of media organisations to ensure that the group raises as much money as possible with their debut release.
To meet the girls and for more information about Viva Pitch log onto www.wearevivapitch.com
Watch Viva Pitch introduce themselves here.