Yeovil Town are delighted to announce that they have been awarded 'The Football League Family Excellence Award' for 2010/11.

This award recognises the experience we provide for young fans and families. We are one of only a select number of clubs who have achieved this prestigious award every year since it was launched in 2007.

The Award is based on an independent assessment of the family experience at all 72 League clubs, commissioned by The Football League, during the 2010/11 season using 'mystery shopper' families.

The Football League also aims to give encouragement to those clubs that have not been successful this year. Best practice guidance, feedback and training will be available to the remaining clubs to encourage their efforts towards achieving the mark next season.

With more family areas and family pricing initiatives combining to attract more people to their first game, the 2010/11 season has seen an increasing focus on making the experience itself more compelling.

Initiatives such as dedicated family stadium entrances, specially trained family area receptionists, technology-supported entertainment and a comprehensive effort to rid family areas of abusive language and anti-social behaviour, have all combined to increase the benchmark.

The judges were particularly impressed with the efforts clubs are making to ensure away travel is more attractive for families, ensuring they can enjoy the match together in a dedicated, safe, welcoming and entertaining environment.

The Football League will again recognise the club delivering the very best family experience in each division through the 'Family Club of the Year' award at this season's Football League Awards which will be held in London in March.