The Huish Park Marketing Department encompasses everything the stadium is involved in to do with events and is charged with making potential customers aware of it, making them want it, and then selling it to them.

Sales is just a part of the larger marketing process, the marketing department acts as a guide and by working alongside other departments in developing, producing, fulfilling, and servicing the many facets we have to offer.

Communication is vital. The marketing department has an understanding of the market and customer needs, however does not act independently in customer service.

Because of the unique nature of this business the marketing department works slightly differently with that of a marketing department you may find in a multi national corporation.

With the meeting of the minds, and discussions held regarding an idea, we involve other related departments, when development or any customer-related function of the company is to be instigated. Once approved the Marketing Department advertises the idea to its potential customers.

As to where it advertises or markets depends on the type of customer we need to attract for that particular project.

It is very important that the Huish Park Marketing Department gets input from many people within the company. Not only does providing input help the rest of the company understand and support the marketing efforts, it also provides some invaluable insights into what customers want and new ideas that may have slipped past through the net.

It also acts as a barometer for market trends.

Achieving together is the formula used in the Marketing Department at Huish Park